Rain : Good
Rain on a weekday morning: Bad
Car : 40000 bucks, but don't own one.
Stuck in jam during rain on the way to work: Bad
Rain coat: 20 bucks
Lazy ass who don't want to buy one: Ghost Particle
Getting wet in rain riding a bike, nearly drown in a flooded bike tunnel, shouting 'I am stupid' next to a car with an open window driven by a beautiful girl (yeh it happens...) , getting to work 2 hours late, stuck in an air conditioned office for 10 hours with wet underpants: Priceless
[+] Priceless is one of the most successful ad campaigns in history.